Learning Outcomes
What You'll Learn in This
Digital Marketing Course
This isn't a digital marketing course where you watch videos and hope for the best. Every module is built around doing — running real campaigns on Meta and Google, analyzing real data in GA4, and applying AI tools like ChatGPT and Jasper in live workflows. By the end, you won't just know what digital marketing is. You'll have a portfolio proving you can execute it.
From SEO and paid ads to email funnels, content strategy, and analytics — every skill in this digital marketing programme is mapped to what Indian employers actually hire for in 2025.
✓
Build and run end-to-end SEO strategies using Ahrefs, SEMrush, and AI-assisted keyword clustering
✓
Create and optimize Meta, Google, and YouTube paid ad campaigns with real budget simulations
✓
Use AI marketing tools — ChatGPT, Jasper, Midjourney — in real day-to-day workflows
✓
Master Google Analytics 4, Search Console, Looker Studio and campaign reporting dashboards
✓
Build email marketing funnels and automated drip sequences that convert, not just look pretty
✓
Create a portfolio of 6+ live projects with documented ROAS and ROI results to show employers
✓
Navigate digital marketing job interviews with confidence using our mock prep system
✓
Get referred to 180+ hiring partners through SkillRift's active placement network
📩 Download the Full Curriculum
Get the detailed syllabus, all 6 project descriptions, mentor profiles, and placement stats — sent to your inbox instantly.
Course Curriculum
16-Week Digital Marketing
Programme Structure
8 modules, 60+ hours of content, live Saturday sessions and self-paced labs designed for working professionals who need to fit a full digital marketing education around a busy schedule. AI tools are woven into every single module — not an afterthought.
- The digital marketing landscape in 2025: channels, budgets, and what actually drives ROI
- Setting up your AI marketing toolkit: ChatGPT, Perplexity, Midjourney, Jasper
- Buyer personas, customer journeys, and the full-funnel model
- Brand voice, positioning, and messaging fundamentals
- Reading a marketing brief and translating it into an executable strategy
- Keyword research with Ahrefs, SEMrush, and AI-assisted clustering
- On-page SEO: meta tags, heading hierarchy, internal linking, content structure
- Technical SEO: Core Web Vitals, crawl budget, schema markup, site speed
- Link building strategies that work in 2025 — without buying links
- Local SEO and Google Business Profile optimisation for Indian markets
- Building a 90-day SEO roadmap for a real business (live project submission)
- Google Search Ads: keywords, quality score, bidding strategies and extensions
- Google Display & YouTube: audience targeting and creative best practices
- Meta Business Suite: campaign structure, ad sets, audience building and creative
- Retargeting and lookalike audiences: the mechanics of profitable scaling
- Reading your numbers: CTR, CPC, ROAS, CPL — and knowing what to optimise
- Live ad account project with a ₹5,000 real budget simulation and ROAS tracking
- Content calendar planning and AI-assisted content ideation at scale
- Long-form content: blog writing that ranks in search and converts readers
- Short-form video: Reels, YouTube Shorts, and platform algorithm mechanics
- LinkedIn growth playbook for B2B brands and personal brand building
- Building and managing brand community on Discord, Telegram, and WhatsApp
- Email list building: lead magnets, opt-in pages, and landing page design
- Drip sequences, welcome flows, and re-engagement campaigns that convert
- A/B testing subject lines, send times, CTAs, and copy variants
- Full funnel project: from ad click → landing page → email nurture → sale
- Google Analytics 4 setup, custom events, funnels and reports
- Google Tag Manager: implement tracking without touching the codebase
- Building marketing dashboards in Looker Studio for clients and stakeholders
- Attribution models: understanding what's actually driving revenue and conversions
- Monthly reporting frameworks — how to present data to non-technical decision-makers
- Building a portfolio site showcasing your 6 live digital marketing projects
- Resume, LinkedIn profile, and personal brand alignment for marketing roles
- Mock interviews with mentor feedback, recordings, and iteration
- Salary negotiation and offer evaluation for digital marketing roles in India
- Navigating the hidden digital marketing job market through direct referrals
- End-to-end digital marketing plan for a real D2C or SaaS brand in India
- Live presentation to a panel of senior industry marketing practitioners
- Feedback, certification, and direct introductions to hiring partners
Talk to an Advisor — Free
Have questions about the digital marketing course? Our admissions team calls back within 30 minutes (Mon–Sat, 9am–8pm IST).
Eligibility
Is This Digital Marketing
Course Right For You?
We're selective because we care about your outcome. Here's who succeeds in this digital marketing programme — and who probably won't get the results they're hoping for.
✅ This IS for you if...
- You're a fresher or early-career professional ready to break into digital marketing
- You're a business owner who wants to master and run your own marketing operations
- You're switching from another field and need structured, portfolio-backed training
- You're already in marketing but want a serious AI-integrated skills upgrade
- You want placement support and a real portfolio — not just another certificate
❌ This is NOT for you if...
- You want a quick certification without doing real project work or campaign execution
- You're unable to commit 8–10 hours per week across 16 weeks
- You expect job offers without attending live sessions or completing all 6 projects
- You're already a senior digital marketing professional with 5+ years of experience
🎓 Apply for a Merit Scholarship
We reserve 10% of seats for highly motivated learners from any background. Share your goals — we respond within 24 hours with a decision.
Your Instructors
Learn from Practitioners,
Not Just Teachers
Every student in this digital marketing course gets assigned a dedicated mentor — not a teaching assistant, not a chatbot. A real practitioner who has worked at the level you're aiming for. They teach from war stories, not textbooks.
S
Saurabh Raina
Head of Growth @ Razorpay · prev. Google, Swiggy
Saurabh has 9+ years of experience scaling growth at India's fastest-growing companies. He led performance marketing at Swiggy during its 0-to-1M orders phase and now runs growth at Razorpay. He personally teaches the Paid Ads and Analytics modules and holds live office hours every Wednesday for all enrolled students.
Paid Ads
Growth Strategy
Google Analytics 4
D2C Marketing
SaaS
N
Neha Kapoor
SEO Director @ InMobi · prev. Naukri, Housing.com
Neha is one of India's most recognised SEO and content strategy specialists, having built and scaled organic search channels generating millions of monthly visits. She leads the SEO and Content Strategy modules and personally reviews every student's SEO audit project before certification.
Technical SEO
Content Strategy
Link Building
Organic Growth
Alumni Reviews
What Our Digital Marketing
Graduates Say
Unedited reviews from students who completed this digital marketing course in the last 12 months. Real names, real outcomes.
"
★★★★★
Before SkillRift's digital marketing course I'd been applying for marketing jobs for 6 months with zero responses. 3 weeks after graduating I had 4 interview calls and 2 offers. The portfolio made the difference.
"
★★★★★
The live campaign projects are what separate this from every other digital marketing course. I had a real ad campaign with real ROAS data to show interviewers. Joined Zepto's growth team in under 3 months.
"
★★★★★
Saurabh's Meta ads module alone is worth the entire course fee. My brand's ROAS went from 1.2 to 3.8 within 8 weeks of applying what I learned. Best digital marketing investment I've made.
"
★★★★★
Career switching from civil engineering felt impossible. SkillRift's digital marketing programme gave me structure, mentors who actually cared, and a placement team that fought for me. Now at PhonePe.
Comparison
How SkillRift Compares to
Other Digital Marketing Courses
The Indian edtech market is flooded with digital marketing courses. Here's how our programme actually stacks up — on the things that matter for getting hired.
| Feature |
SkillRift |
Other Digital Marketing Courses |
| Live 1:1 Mentor Sessions |
✓ Bi-weekly, included |
✗ Rarely or never |
| Real Paid Campaign Projects |
✓ 6+ live projects with real budgets |
✗ Theoretical assignments |
| Placement Support & Referrals |
✓ Active 180+ partner network |
✗ Certificate + generic job board |
| AI Tools Integration |
✓ In every single module |
✗ One introductory module only |
| Curriculum Updates |
✓ Lifetime access, free forever |
✗ Pay for new course versions |
| Capstone + Industry Demo Day |
✓ Live panel with hiring managers |
✗ Not standard |
| Mentor Background |
✓ Google, Razorpay, InMobi practitioners |
✗ Freelancers or generalist coaches |
FAQ
Frequently Asked Questions
About This Digital Marketing Course
Do I need prior experience to join this digital marketing course?
+
No prior marketing experience is required. This digital marketing course is designed to take complete beginners to job-ready in 16 weeks. If you're already in marketing and looking to upgrade your skills with AI tools and advanced analytics, you'll still gain immense value — particularly from the paid ads, GA4, and AI modules.
How much time do I need to commit each week?
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We recommend 8–10 hours per week: the live Saturday session (2–3 hrs), self-paced labs and video content (3–4 hrs), and project work (2–3 hrs). This digital marketing programme is specifically designed for working professionals — you do not need to quit your job to complete it.
What if I miss a live session?
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Every live session is recorded and available in your student portal within 24 hours. You won't fall behind. However, live attendance is where the real learning happens — real-time Q&As, peer discussions, and mentor feedback are hard to replicate from recordings alone.
Is placement guaranteed after completing the digital marketing course?
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We don't guarantee placement — anyone who does is misleading you. What we do guarantee is that our team actively works on your behalf: dedicated resume reviews, mock interview rounds, referrals to 180+ hiring partners, and direct recruiter introductions. Our 94% placement rate within 90 days is the result of this system, not a promise made lightly.
What AI tools for digital marketing are covered in the course?
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AI tools are integrated into every module — not treated as an add-on. You'll work hands-on with ChatGPT for content and copywriting, Jasper for marketing automation workflows, Midjourney for visual content creation, Perplexity for research, and AI-assisted tools within Ahrefs, SEMrush, and GA4 for data and SEO.
What is the fee and are there EMI options?
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The current early bird fee for this digital marketing course is ₹29,999 (down from ₹59,999 — 50% off). We offer 0% interest EMI starting at ₹2,999/month for 12 months through Razorpay and HDFC Bank. You can choose your plan at checkout, or our admissions team can walk you through options on a free counselling call.
What is the refund policy?
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We offer a full refund within 7 days of the programme start date, no questions asked. After the 7-day window, refunds are evaluated on a case-by-case basis. We're confident you'll love the programme — but we believe you should be able to make a risk-free decision.