Marketing Analytics with GA4
Google Analytics 4 course: GA4, Tag Manager and Looker Studio
Measure what your marketing actually does. GA4, Tag Manager, attribution and Looker Studio dashboards that stakeholders use.
- Build 3 real projects on live accounts, each reviewed by a mentor
- Master 6+ tools including Google Analytics 4, Tag Manager, Looker Studio
- 24 hours of live classes over 6 weeks, with recordings and weekly doubt sessions
- Career support: portfolio reviews, mock interviews and job referrals
- Duration
- 6 weeks
- Format
- Live online
- Next batch
- 1 Feb 2027
- Fee
- ₹14,000
What you'll learn
What you'll learn in this Google Analytics 4 course
For marketers, analysts and founders who want clean data and reports that lead to decisions.
- Marketing executives
- Analysts
- Founders
Plan measurement before you tag
Turn business goals into KPIs, events and a tracking plan.
Set up GA4 with Tag Manager
Events, conversions, e-commerce tracking and consent mode.
Understand attribution
Compare models and explain which channels really drive results.
Build dashboards people use
Looker Studio reports for weekly reviews and leadership.
About this Google Analytics 4 course
A Google Analytics 4 course that ends with dashboards people use
Marketing Analytics with GA4 is a practical Google Analytics 4 course for marketers, analysts and founders. You learn to plan measurement, set up GA4 with Google Tag Manager, compare attribution models and build Looker Studio reports.
You finish with a measurement plan, a full GA4 setup on a test site, a channel attribution analysis and a leadership dashboard.
Unlike recorded tutorials, this Google Analytics 4 course is taught in small live batches. You can ask questions in class, get feedback on every assignment and learn the tools the way agencies and in-house teams in India use them.
By the end of the Google Analytics 4 course, you will have 3 projects in your portfolio, a SkillRift certificate and a clear plan for your next role.
- Measurement planningTurn business goals into KPIs and a tracking plan.
- GA4 and Tag Manager setupEvents, conversions, e-commerce and consent mode.
- Reporting that leads to decisionsLooker Studio dashboards for weekly reviews.
How it works
How our Google Analytics 4 course works
Attend live classes
Every Google Analytics 4 course session is live with Q&A. Recordings are uploaded within 24 hours.
Work on real projects
Each module of the Google Analytics 4 course ends with a project on a real business, reviewed by a mentor.
Get weekly feedback
Mentors review your work every week, so you keep improving from the first class.
Graduate and get placed
Finish the Google Analytics 4 course with a certificate, a portfolio and referrals to 300+ hiring companies.
SkillRift's Google Analytics 4 course vs recorded video courses
| Feature | SkillRift Marketing Analytics with GA4 | Recorded video course |
|---|---|---|
| Live classes with mentors | 24 hours live | Pre-recorded only |
| Real projects with feedback | 3 reviewed projects | Quizzes |
| Doubt-clearing sessions | Weekly | Forum posts |
| Placement support | Resume, mock interviews, referrals | None |
| Certificate | Verifiable at skillrift.in | Completion badge |
Google Analytics 4 course syllabus
4 modules, 3 live projects
6 weeks · 24 hours of live classes · recordings included
Module 01 · Week 1
Measurement planning
- Goals, KPIs and metrics
- Writing a tracking plan
- Data privacy and consent
Module 02 · Weeks 2–3
GA4 setup with Tag Manager
- GA4 properties and data streams
- Events and conversions in GTM
- E-commerce tracking
Module 03 · Week 4
Attribution & analysis
- Attribution models compared
- Explorations and funnels
- BigQuery export basics
Module 04 · Weeks 5–6
Dashboards & reporting
- Looker Studio fundamentals
- Blending data sources
- Presenting insights
Get the full Marketing Analytics with GA4 syllabus
Week-by-week topics, project briefs, tools and batch timings in one PDF.
Tools
Tools you'll master in this Google Analytics 4 course
Google Analytics 4
Tag Manager- Looker Studio
Search Console
BigQuery
Google Sheets
Careers
Jobs you can apply for after this GA4 course
Marketing Analyst
₹4–8 LPAReport on channel performance and spend.
Web Analytics Specialist
₹5–9 LPAOwn GA4 and GTM implementations.
Growth Analyst
₹6–12 LPAFind what drives acquisition and retention.
Freelance Analytics Consultant
₹40K–1.5L/monthSet up tracking for businesses and agencies.
Indicative annual salary ranges in India for 0–3 years of experience.
Mentors
Google Analytics 4 course trainers with 10+ years in the industry
Priya Nair
Analytics & Attribution · 13 yrs
Built measurement stacks for e-commerce and SaaS companies, from tagging to board-level reporting.
Rohan Mehta
Performance Marketing · 12 yrs
Runs paid media for D2C and fintech brands. Has managed ₹40 Cr+ in annual ad spend.
Certificate & careers
Finish the Google Analytics 4 course with a certificate and a portfolio
- SkillRift certificate on completing all 3 projects
- A portfolio of live work to show employers
- 1:1 resume and LinkedIn review with a mentor
- Job referrals from our network of 300+ companies
Alumni
Google Analytics 4 course reviews from our alumni
“Two months after finishing I moved into a performance marketing role. The live campaign work is what got me hired.”
Sneha KulkarniPune
“I run a bakery with two outlets. I now manage my own Google and Instagram ads and stopped paying an agency.”
Imran ShaikhMumbai
“We sent three people from our agency. They came back with a reporting setup we now use for every client.”
Deepa RaghavanBengaluru
Talk to a program advisor
Free 20-minute call. We'll reach out within 24 hours.
Google Analytics 4 course fees & batches
or no-cost EMI at ₹4,667/month × 3
- Live classes
- 24 hours + recordings
- Projects
- 3, mentor-reviewed
- Career support
- 1:1 reviews, referrals
- Community
- Lifetime alumni access
14-day money-back guarantee. Attend the first two weeks. If it isn't right for you, we refund the full fee.
FAQ
Google Analytics 4 course FAQs
Everything people ask us about the Google Analytics 4 course. Still unsure? Talk to an advisor.
Yes. We cover how GA4's event model differs and how to migrate reports and goals.
Yes. Two weeks focus on setting up GA4 events and conversions through Tag Manager.
Yes. The curriculum covers the topics in Google's GA4 certification exam.
No formal experience is needed. For marketers, analysts and founders who want clean data and reports that lead to decisions.
The Google Analytics 4 course runs for 6 weeks with 24 hours of live classes, plus recordings and weekly doubt sessions.
The Google Analytics 4 course fee is ₹14,000 including GST, with no-cost EMI at ₹4,667/month × 3.
The Google Analytics 4 course is taught live online by working practitioners. Every class is also recorded so you can revise later.
Around 4 hours of live classes plus 3–4 hours of project work per week.
Every session is recorded and uploaded within 24 hours. Mentors also hold weekly doubt-clearing sessions.
Yes. No-cost EMI is available at ₹4,667/month × 3 on major cards and lenders.
Attend the first two weeks. If the program isn't right for you, email us before day 14 for a full refund.
Next batch starts 1 Feb 2027 · 20 seats left