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Marketing Analytics with GA4

Google Analytics 4 course: GA4, Tag Manager and Looker Studio

Measure what your marketing actually does. GA4, Tag Manager, attribution and Looker Studio dashboards that stakeholders use.

  • Build 3 real projects on live accounts, each reviewed by a mentor
  • Master 6+ tools including Google Analytics 4, Tag Manager, Looker Studio
  • 24 hours of live classes over 6 weeks, with recordings and weekly doubt sessions
  • Career support: portfolio reviews, mock interviews and job referrals
Duration
6 weeks
Format
Live online
Next batch
1 Feb 2027
Fee
₹14,000

4.8 / 5 from SkillRift alumni · 14-day money-back guarantee · Updated Nov 2026

Google Analytics 4 dashboard
Next batch1 Feb 202720 seats left
Priya Nair Rohan Mehta
Taught live by 2 mentors 10+ years each · 3 real projects

What you'll learn

What you'll learn in this Google Analytics 4 course

For marketers, analysts and founders who want clean data and reports that lead to decisions.

  • Marketing executives
  • Analysts
  • Founders

Plan measurement before you tag

Turn business goals into KPIs, events and a tracking plan.

Set up GA4 with Tag Manager

Events, conversions, e-commerce tracking and consent mode.

Understand attribution

Compare models and explain which channels really drive results.

Build dashboards people use

Looker Studio reports for weekly reviews and leadership.

Team reviewing marketing analytics

About this Google Analytics 4 course

A Google Analytics 4 course that ends with dashboards people use

Marketing Analytics with GA4 is a practical Google Analytics 4 course for marketers, analysts and founders. You learn to plan measurement, set up GA4 with Google Tag Manager, compare attribution models and build Looker Studio reports.

You finish with a measurement plan, a full GA4 setup on a test site, a channel attribution analysis and a leadership dashboard.

Unlike recorded tutorials, this Google Analytics 4 course is taught in small live batches. You can ask questions in class, get feedback on every assignment and learn the tools the way agencies and in-house teams in India use them.

By the end of the Google Analytics 4 course, you will have 3 projects in your portfolio, a SkillRift certificate and a clear plan for your next role.

  • Measurement planningTurn business goals into KPIs and a tracking plan.
  • GA4 and Tag Manager setupEvents, conversions, e-commerce and consent mode.
  • Reporting that leads to decisionsLooker Studio dashboards for weekly reviews.

How it works

How our Google Analytics 4 course works

01

Attend live classes

Every Google Analytics 4 course session is live with Q&A. Recordings are uploaded within 24 hours.

02

Work on real projects

Each module of the Google Analytics 4 course ends with a project on a real business, reviewed by a mentor.

03

Get weekly feedback

Mentors review your work every week, so you keep improving from the first class.

04

Graduate and get placed

Finish the Google Analytics 4 course with a certificate, a portfolio and referrals to 300+ hiring companies.

SkillRift's Google Analytics 4 course vs recorded video courses

FeatureSkillRift Marketing Analytics with GA4Recorded video course
Live classes with mentors24 hours livePre-recorded only
Real projects with feedback3 reviewed projectsQuizzes
Doubt-clearing sessionsWeeklyForum posts
Placement supportResume, mock interviews, referralsNone
CertificateVerifiable at skillrift.inCompletion badge

Google Analytics 4 course syllabus

4 modules, 3 live projects

6 weeks · 24 hours of live classes · recordings included

Download syllabus

Module 01 · Week 1

Measurement planning

  • Goals, KPIs and metrics
  • Writing a tracking plan
  • Data privacy and consent
Module projectMeasurement plan for a brand

Get the full Marketing Analytics with GA4 syllabus

Week-by-week topics, project briefs, tools and batch timings in one PDF.

Tools

Tools you'll master in this Google Analytics 4 course

Careers

Jobs you can apply for after this GA4 course

Plan my career path

Marketing Analyst

₹4–8 LPA

Report on channel performance and spend.

Web Analytics Specialist

₹5–9 LPA

Own GA4 and GTM implementations.

Growth Analyst

₹6–12 LPA

Find what drives acquisition and retention.

Freelance Analytics Consultant

₹40K–1.5L/month

Set up tracking for businesses and agencies.

Indicative annual salary ranges in India for 0–3 years of experience.

Mentors

Google Analytics 4 course trainers with 10+ years in the industry

Priya Nair, SkillRift mentor

Priya Nair

Analytics & Attribution · 13 yrs

Built measurement stacks for e-commerce and SaaS companies, from tagging to board-level reporting.

Rohan Mehta, SkillRift mentor

Rohan Mehta

Performance Marketing · 12 yrs

Runs paid media for D2C and fintech brands. Has managed ₹40 Cr+ in annual ad spend.

Certificate & careers

Finish the Google Analytics 4 course with a certificate and a portfolio

  • SkillRift certificate on completing all 3 projects
  • A portfolio of live work to show employers
  • 1:1 resume and LinkedIn review with a mentor
  • Job referrals from our network of 300+ companies

Alumni

Google Analytics 4 course reviews from our alumni

Customer support → Performance Marketer
“Two months after finishing I moved into a performance marketing role. The live campaign work is what got me hired.”
Sneha KulkarniPune
Bakery owner → Runs his own ads
“I run a bakery with two outlets. I now manage my own Google and Instagram ads and stopped paying an agency.”
Imran ShaikhMumbai
Agency team → New reporting setup
“We sent three people from our agency. They came back with a reporting setup we now use for every client.”
Deepa RaghavanBengaluru
SkillRift program advisor helping a learner choose a course
Not sure if this Google Analytics 4 course is right for you? An advisor will look at your background and goals, and tell you honestly which program fits.

Talk to a program advisor

Free 20-minute call. We'll reach out within 24 hours.

Which describes you?

We'll only contact you about this program. Privacy policy

Google Analytics 4 course fees & batches

₹14,000incl. GST

or no-cost EMI at ₹4,667/month × 3

Live classes
24 hours + recordings
Projects
3, mentor-reviewed
Career support
1:1 reviews, referrals
Community
Lifetime alumni access

14-day money-back guarantee. Attend the first two weeks. If it isn't right for you, we refund the full fee.

Choose a batch Enroll in the February batch

Live on Zoom with recordings · Group pricing for teams of 4+

FAQ

Google Analytics 4 course FAQs

Everything people ask us about the Google Analytics 4 course. Still unsure? Talk to an advisor.

Yes. We cover how GA4's event model differs and how to migrate reports and goals.

Next batch starts 1 Feb 2027 · 20 seats left

Build analytics your team actually uses

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